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Conversely, MPP open counts are highest between 6:00 p.m. Traditionally, open counts are highest between 6:00 a.m.
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Based on previous iOS releases, we expect adoption to come in waves over the next 6-9 months as Apple recommends users to download the new version of the operating system. That is almost 2x the largest one-week increase in unique open counts we have observed in the past 6 months.Īdoption steadily increased as the week went on, but the rate of increase also declined as the week progressed. Total open events increased by 1.5%, which is within our normal range. In the first 7 days of MPP, MPP made up 5% of all opens. MPP has impacted both Gmail and Apple users alike. The below data covers September 20th to September 27th. To give you a sense of how MPP could impact your email program, here’s a look at the first week of findings after MPP launched. If a user connects to the Apple Mail app, Gmail or Yahoo! Mail mailboxes could generate false opens if the user has enabled MPP. This, however, isn’t limited to Apple Mail. Mail Privacy Protection impacts engagement data from recipients who have configured their email account within the Apple Mail app on any of their devices and enabled MPP. However, in reality, it’s still sitting unread in the user’s inbox. This tracking pixel displays to the sender that the message has been opened.
This fetching doesn’t necessarily happen immediately at the time of delivery, but the message and its contents will be fetched, causing the tracking pixel to fire. When a mailbox receives a message, the Mail application fetches the message (and all the images in it). The adoption of MPP is increasing over time. When did Apple release Mail Privacy Protection?Īpple released MPP at 10 a.m. While senders can still look at click tracking, it will be more challenging to recognize unengaged contacts or evaluate the success of an email campaign without open tracking data. How does Apple’s Mail Privacy Protection affect email senders?īy anonymizing open tracking, MPP prevents email senders from fully understanding how MPP-enabled recipients engage with their businesses’ emails.
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In order to enable MPP, users must have Apple devices, configure their email account to use Apple Mail applications, update their operating system to the latest version, and opt into MPP. MPP will impact both email recipients and email senders. Who will be impacted by Mail Privacy Protection? Alternatively, users can go to “Settings” → “Mail” → “Privacy Protection,” to then choose whether they’d like to both hide their IP address and protect Mail activity or only enable one of the Privacy Protection features.
If the users decide to protect their privacy, this option enables MPP and hides their IP address. When users open the Apple Mail app for the first time after downloading the newest operating systems, they receive a prompt to choose if they would like to protect their privacy. Mail Privacy Protection is a new option located in the Apple device settings of iOS 15 and macOS 12 Monterey. What is Apple’s Mail Privacy Protection update?
#Alternative email program for mac how to
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